At the exhibition site, the UTV manufacturer has carefully arranged the booth. A dark green UTV is displayed as the centerpiece. It has a tough body, and the large – sized off – road tires are quite imposing. The manufacturer’s staff are communicating with the visiting customers. The customers either stand around the vehicle, carefully observing the details, or ask the staff about performance, parameters, prices and other information. The on – site atmosphere is focused and full of the vitality of business negotiations. Everyone interacts around the UTV, helping the manufacturer to promote products and explore cooperation opportunities, demonstrating the lively scene of the exhibition as a business development platform.